Helping Vacation Rental Operators Build the Structure Behind Sustainable Growth.
Growth creates opportunity, but it also exposes weaknesses in systems, communication, leadership, and accountability.
The Booth Collective partners with vacation rental operators, management companies, and investors navigating periods of growth, transition, acquisition, expansion, and operational complexity.
The Real Challenge Isn’t Growth
Most growth challenges aren’t caused by a lack of effort.
They emerge when the people, workload, processes, technology, and coordination that once supported the business can no longer keep pace with where the organization is headed.
Growth doesn’t just require more resources. It requires a different operating model.
Does any of this sound familiar?
How We help
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When growth creates uncertainty, we help leaders identify priorities, align resources, and create practical roadmaps for the next stage of the business.
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We evaluate the systems, processes, technology, and workflows supporting your organization and identify opportunities to improve efficiency, accountability, and execution.
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As organizations grow, leadership structures must evolve. We help clarify roles, strengthen accountability, and prepare teams for increasing complexity.
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Many operational challenges aren’t caused by a lack of effort—they’re caused by misalignment. We help improve communication, coordination, and execution across departments.
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Whether you’re expanding into a new market, entering a new phase of growth, or preparing for a major transition, we help ensure the organization is ready to support what’s next.
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Bringing together people, systems, and processes is often more challenging than the transaction itself. We help organizations create integration plans that support long-term success.
Who We Are
Erin Booth
The Booth Collective is led by founder Erin Aubrey Booth, an operator and strategist with more than a decade of hands-on leadership across mountain, coastal, and urban vacation-rental markets. She has built high-performing teams, led multi-region portfolios, guided acquisition transitions, and designed systems that scale sustainably.
Erin has been recognized among the Top 50 Women in Vacation Rentals (two years running) and is a featured guest on leading industry podcasts, including Alex & Annie: The Real Women of Vacation Rentals. Her work is grounded in real operational experience.
The Booth Collective was built on a simple belief: growth doesn’t have to be chaotic. Whether you’re launching, acquiring, or restructuring, we help you move with intention and build operations that hold up under pressure.
Juliana Leigh
Juliana Leigh leads Client & Vendor Relationships at The Booth Collective, serving as the primary point of connection between operators and the partners we introduce.
She brings a thoughtful, steady approach to every interaction, ensuring that each introduction is not only aligned on paper, but grounded in real operational fit. Juliana works closely with both clients and partners to understand needs, surface the right solutions, and maintain continuity as relationships develop.
Her role is not to “hand off” introductions, but to stay engaged in the process—helping ensure clarity, alignment, and follow-through on both sides.
In a space where recommendations can often feel transactional, Juliana ensures the experience remains intentional, connected, and consistent with how TBC operates.
Patrick Booth
Patrick Booth leads Field Operations Insights at The Booth Collective, bringing a practical, on-the-ground perspective to how vacation rental operations truly function.
He has worked across nearly every field position, from summer beach markets to winter mountain towns, and understands firsthand what it takes to deliver consistent property care and strong team performance. His perspective is shaped by experience, not theory.
Patrick works closely with operators to assess field teams, uncover gaps in execution, and evaluate whether processes and staffing are aligned with the demands of the business.
In an industry where operational strength is often assumed rather than verified, he ensures that what is happening on the ground reflects what the business is built to deliver.
